Just two months after launching its new logo and Far Isn’t Far marketing campaign, Serco NorthLink Ferries has been recognised by the tourism industry, winning the accolade for Best Purpose Built Stand at last week’s Visit Scotland Expo at the SECC in Glasgow.
The operator beat off stiff competition from around 240 exhibitors at the event, which promotes Scottish businesses to over 800 tourism buyers from all over the world.
Serco NorthLink’s stand promoted the new branding as well as the Far Isn’t Far campaign, which aims to encourage mainland residents to visit and enjoy the natural beauty of Orkney and Shetland’s wild outdoors, while experiencing the adventure, history, music and local crafts and food and drink that the Islands have to offer.
Cheryl Exley, Customer Services Director at NorthLink Ferries, said: “We’re delighted with the response to our stand at Expo, the most important event for the tourism industry in Scotland.
“We were rushed off our feet throughout the two-day event and are now following up a number of enquiries from international companies interested in working with us to arrange tours to the Northern Isles.
“Taking a stand at Expo was part of our strategy to increase visitor numbers to the Northern Isles. We are working with the tourism industry, including VisitScotland, VisitOrkney and Promote Shetland, to really showcase the fantastic visitor experience both on board and at the destinations.”