Serco NorthLink Ferries teams up with Lerwick Brewery to unveil ‘Magnus IPA’
Thursday 20th October 2022
Serco NorthLink Ferries has teamed up with a Shetland-based brewer to create ‘Magnus IPA’ – a bespoke craft beer in commemoration of its 10th birthday.
The ferry provider worked with a team of brewing experts at Lerwick Brewery, based in Staney Hill, to design the unique new tipple, which is now available for purchase exclusively on board NorthLink ferries.
The teams worked on the new beverage for a period of 6 months, choosing a sweet IPA with subtle notes of tropical fruits and opting for a royal blue can with a sweeping wave design. The tin also features the iconic NorthLink viking logo, with Magnus IPA proudly emblazoned below.
The cans were created to mark the 10 year anniversary of the Serco NorthLink Ferries service, and the special commemorative IPA is available in the gift shop on board for a limited time only.
Billy Robb, Customer Service Director at Serco NorthLink Ferries, said: “We wanted to do something special to celebrate the anniversary, and what better to toast to 10 years than with our very own NorthLink beer.
“It’s extremely important to us to support businesses which are local to the islands that we serve – it’s why so many of the products for sale on board our ship are from Shetland and Orkney-based suppliers – so working with the fantastic team at Lerwick Brewery was a no brainer.”
“When it came to choosing what kind of beer to create, we opted for an IPA, as craft beers are really popular at the moment. The whole process was a joy from start to finish and we’d like to extend our thanks to everyone involved. We’re thrilled to now be able to bring this new drink to our customers, and hope that they enjoy.”
Serco has operated the Northern Isles service since July 2012 providing scheduled lifeline passenger and freight services to the Northern Isles.