World Tunes into Up Helly Aa Celebrations

Wednesday 29th January 2020

People from around the world were able to watch Shetland’s world-renowned fire festival, Up Helly Aa, yesterday (Tuesday 28 January 2020) thanks to the event webcam sponsored by Serco NorthLink Ferries.

Working in partnership with Promote Shetland for eight consecutive years, the local ferry operator each year offers those from near and far the chance to see the evening of mesmerising and iconic cultural events unfold via the NorthLink Ferries’ Facebook page and website.

The company also supported Up Helly Aa’s Junior Jarl Squad by hosting the group of young Vikings on board passenger vessel MV Hjaltland.

Seamus Campbell, Serco’s Customer Service Director at NorthLink Ferries, commented: “Lerwick’s Up Helly Aa event is one of Europe’s largest fire festivals and a must-visit experience for many. The webcam is a great addition to the festival and allows people from across the world to see this spectacular event which is unlike any other. Over the past eight years we’ve had thousands of viewers tune in on the day, giving those who aren’t able to make it in person an opportunity to feel like they’re part of the celebrations.

“We are very proud to again support Lerwick Up Helly Aa, including the webcam and Junior Jarl Squad who provided us with a unique shield as a memento of this special occasion.”

For more information about NorthLink Ferries and Up Helly Aa, visit